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The Color of the Year 2023 and the Flowers to Match Viva Magenta

Colors have a fascinating power over us. They can do everything from unlocking memories to influencing our emotions. Each year, some colors are more impactful than others.

This effect is why trend forecasters declare a color "the Color of the Year" every year. But what does that mean to us? And how can we integrate this color into our floral arrangements for the coming year? Read on to learn more about the color of the year 2023 and which flowers to match.

Why is the Color of the Year Important?

The color of the year is more than a pigment. Color institutes, such as Pantone, WGSN, and Coloro, study the trends throughout the year, from marketing and fashion to social media and marketing. All this information creates a picture of the global landscape and is used to determine future trends.

The color of the year encapsulates these trends. It is meant to represent the global community as opposed to a type of person or subculture. Once announced, the color of the year penetrates every market and is used in everything from product design to marketing; that’s how important it is.

Flower businesses are no exception to the omnipresence of the color of the year. There is no question that flowers are the perfect way to celebrate this annual choice.

What is the Color of the Year?

Pantone has announced Viva Magenta as the color for the year 2023. This rich, vivid shade comes from the red color family. Inspired by the cochineal, one of the oldest natural dyes, it brings primal strength and vigor, particularly in the aftermath of the COVID-19 pandemic. Viva Magenta is meant to help us heal from those rocky couple of years by injecting us with much-needed optimism, joy, and celebration.

Unlike last year’s calming periwinkle blue, Very Peri, this year's color is loud, brave, and boundaryless. It energizes one of the loudest messages of our time, empowerment. More than ever, voices worldwide are speaking up, demanding equality, and Viva Magenta represents that fearless passion.

Color of the Year Florals

Florals have proven time and time again to be one of the most effective methods of incorporating color into a space. To perfectly capture the energetic fire of Viva Magenta, look no further than the Blueberry. But don’t let the name fool you. This deep, rich magenta bloom makes a bold statement, and such an arrangement is guaranteed to uplift any atmosphere.

Other flowers with similar natural hues include Cremon Amaru, Scabiosa Red Velvet, Solomio Bono, Stock Red, and rose varieties such as the Breezer, Country Blues, and Hard Rock. Other flower species, such as magenta-dyed gypsophila, are also available.

For an unforgettable showstopping statement, pair Viva Magenta-hued flowers with ranunculus, carnations, and roses in complementary tones such as reds, pinks, and corals. If you are looking for a more subtle arrangement, use Viva Magenta blooms as the focal point of your arrangement with creams and floral greens.

In the End

The color of the year is a fantastic jumping-off point for your design and décor decisions for the coming year. By making the color of the year the focus of your next floral endeavor, you can create a dynamic arrangement that is very much on trend. But while you are shopping for your Viva Magenta blooms, never forget about the environment and look for sustainable flowers. At times, such considerations are overlooked as flowers are organic. But remember, responsible floriculture protects the planet. And here at Fresh-o-Fair, that is our number one priority. Our partner farms take full advantage of Ecuador’s ideal year-round growing climate and follow sustainable farming practices so that we can provide you with the best eco-friendly options. Contact us today to learn more about how our flowers are grown and what we can offer you.