Fresh-o-Fair serves as a medium for the direct and sustainable trade of fresh cut flowers directly from the South American farms to Europe and the US. We believe in fairness and transparency towards both the farmer and the professional in the floral and cut flower industry. The peer-to-peer channel enables the farmers to fairly earn more for their products while the customer on the other side is able to choose exactly who to buy from and which varieties to purchase. Because of the direct delivery, we optimize resources and the client obtains fresher cut flowers.
The peer-to-peer channel enables the farmers to fairly earn more for their products while the customer on the other side is able to choose exactly who to buy from and which varieties to purchase. Because of the direct delivery, we optimize resources and the client obtains fresher cut flowers.
The system aims to provide a better space for Latin American producers to offer their catalogue to the World. A wholesaler or floral designer has the ability to conveniently view the products on their own computer and then shop online. This is where our work begins: the commercial management and coordination of logistics to efficiently send South American flowers to the professionals in the floral industry.
The job of the flower farm ends when the flower boxes are handed in at the airport. From there Fresh-o-Fair takes care of the labeling and the coordination of the shipment. The flower boxes fly from Ecuador and Colombia to Germany and the US, where they are cleared by us and partner companies take care of shipping and delivering, therefore minimizing the maximum delivery times. Of course, we also coordinate the corresponding payment transactions.
How was the idea born?
Growing up in Ecuador, it is normal to encounter cut flowers of excellent quality and great variety. In Europe, this was not the case. We didn't see the variety and quality that we knew existed but was not available to the industry.
When we started the import business in Germany, we recognized some weaknesses and the opportunity to turn them into strengths was born.
When we started an import business in Germany, we recognized some weaknesses and the opportunities to turn them into our strengths.
Thanks to our long-standing business relationship with flower growers and our experience in Europe and the US, we can achieve this and ultimately provide these countries with the quality and freshness of a wide range of Latin American cut flower varieties.
This is why we decided to develop an Artificial Intelligence based system that acts as an intermediary between the flower farm and its customers. Our service consists of connecting them both and taking care of their marketing and logistics, managing all the formalities of customs clearance and delivery to their businesses. As a result, a professional in the cut flower industry has access to all the best flower farms and can choose any of them as a supplier.
Thanks to our long-standing business relationships with the flower growers and our experience in Europe and the US, we can ultimately provide these countries with the quality and freshness of a wide range of Latin American cut flower varieties.
Our name originates from the words Fresh, Online and Fair: Fresh, because our product comes directly from the Farms; O for Online, meaning you can only order our products online; and Fair for a fair where products trade hands but also for Fair, as in fair to all players. The result: Fresh cut flowers, online trade, through fair e-commerce, simply put Fresh-o-Fair.com
So far, the flower business is not a digital business, but the global trend is quickly heading that way. Through our system, it is now possible to obtain fresh flowers shipped directly from the flower farm that arrive in original packaging that comply with environmental guidelines.
This also means, of course, that the flowers purchased through the Fresh-o-Fair system are freshly cut and that the flower farms have selected the best flowers for our customers. We want to change the market, make it more sustainable and fair! Thanks to our platform, you can decide which flower farm you buy from and you know exactly where the flowers come from. It is always important to obtain more information and to be able to decide which supplier you want to buy from. Each farm is unique, from the geographical location to the flower varieties it produces. All these individual factors make us and the South American Farmers proud to produce the greatest variety and quality of flowers available on the World markets.
So, be prepared to get fresher and more sustainable flowers from our Latin American flower farms. We look forward to your business and your comments!!!!