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Fresh-o-Fair serves as a channel for the direct and sustainable trade of fresh cut flowers directly from the South American farms to Europe and the US. We believe in fairness and transparency towards both the farmer and the professional in the floral and cut flower industry. The peer-to-peer channel enables the farmers to earn fairly more for their products, the customer on the other side is able to choose from who and which varieties are bought. Because of the direct delivery, resource efficiency is maximized and the client gets fresher cut flowers.

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