7 months, 2 weeks ago
Fresh-o-Fair serves as a channel for the direct and sustainable trade of fresh cut flowers directly from the South American farms to Europe. We believe in fairness and transparency towards both the farmer and customer. The peer-to-peer channel enables the farmers to earn fairly more for their products, the customer on the other side is able to choose from who and which varieties are bought. Because of the direct delivery without storage and repack, resource efficiency is maximized and the client gets the freshest cut flowers in the market.
The system aims to provide a space within the online platform for Latin American producers to offer their products to the world. The customer has the facility to conveniently view the products on the computer and can shop online. This is where our work begins: the commercial management and coordination of logistics to send South American flowers to our end customers, be they wholesalers, florists or private customers.
The job of the flower farm ends when the flower boxes are handed in at the airport. Here Fresh-o-Fair takes care of the labeling and the coordination of the shipment. The flower boxes fly from Ecuador to Germany, where they are cleared by us, and DHL Express takes care of shipping and delivering to the customer, minimizing maximum delivery times.
Of course, we also coordinate the corresponding payment transactions.
How was the idea born?
When you grow up in Ecuador, it is normal to see and buy flowers of excellent quality and great variety. In Europe this is not so easy, at least we didn't see the variety and quality that we thought was standard until then.
When Fernando started the import business in Germany, we recognized some weaknesses and the opportunity to turn them into strengths was born.
In this highly digitalized world, the flower business is still very old-fashioned. Orders usually have to be placed by phone, the flowers go through many hands to reach the florist or the end consumer. The flowers do not reach the end customer as quickly as possible, which shortens their vase life, on the other hand, the end customer has no access to all the many varieties available on the Ecuadorian flower market.
This is why we have decided to develop an Artificial Intelligence system that acts as an intermediary between the flower farm and the customer. Our service consists in connecting them both and taking care of their marketing and logistics, managing all the formalities of customs clearance and delivering to the front door. As a result, the customer receives the freshest flowers and the florist has access to many flower farms as a supplier, is no longer dependent on intermediaries, which creates a fair market for producers and consumers.
Thanks to our long-standing business relationship with flower growers and our experience in Europe with customers, we can achieve this and ultimately provide Europe with the quality and freshness of a wide range of Latin American cut flower varieties.
Our name originated from the word Fresh Flowers: Fresh. Online: o. Trade fair, market, but also fair: fair. The result: Fresh cut flowers online trade through fairness commerce, simply put Fresh-o-Fair.com
So far, the flower business is not a digital business, but the global trend is that this will change. Through our system, it will be possible to obtain the freshest flowers, which will be shipped directly from the flower farm and arrive in original packaging that complies with environmental guidelines.
With Fresh-o-Fair your cut flowers last longer thanks to a fast transport to the end customer. The commerce is environmentally friendlier because the flowers are not repacked several times, thus minimizing the packaging material.
This also means, of course, that the flowers purchased through our Fresh-o-Fair system are freshly cut and that the flower farms have selected the best flowers for our customers. We want to change the market, make it more sustainable and fair!
Thanks to the platform, you can decide which flower farm you buy from and you know exactly where the flowers come from. It is always important to get more information and to be able to decide which supplier you want to buy from. Each farm is unique, from the geographical location to the flower varieties produced. All these individual factors make us and the Ecuadorian Farmers proud to produce the greatest variety and quality of flowers available on the world market.
So be prepared to get the freshest and most sustainable flowers, with the best quality from Latin American flower farms.